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Search results for “ROI”
30 content marketing tips for independent hotels and hotel groups
04/06/2011
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9:43:23 AM
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This is a guest article by Aubrae Wagner, content strategist with EnVeritas Group, a global content marketing firm that creates, manages, markets and distributes content for Fortune 500 companies.
Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning
10/15/2010
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3:27:47 PM
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In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in a state of confusion.
Revenue maximization strategies for independent hotels
04/01/2010
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11:11:58 AM
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Independent hoteliers often find themselves in a tough positioes .However, there are lots of strategies that independent hotels can implement to ensure that they are maximizing their revenue and securing customer loyalty for the future.
Top Ten Channels Impacting A Hotelier’s Bottom Line in 2010 . . . And Leveraging Them Effectively!
03/22/2010
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9:08:21 AM
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The following are the top 10 promotion ideas, channels, and strategies that we recommend to hoteliers in the New Year.
Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing
03/18/2010
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10:05:51 AM
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HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing dollars; on the other, hoteliers are hitting the ground running with more expansive online marketing budgets and an enthusiasm to participate in new initiatives.
The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning [Part 2 of 2]
08/20/2012
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9:37:52 AM
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Next year’s digital marketing budget should focus on driving direct online bookings and achieving serious ROIs via structuring hotel's initiatives in three main categories: “Core” Digital Marketing Initiatives; “Business-Need” Digital Marketing Initiatives; and Capital Investments, Strategy and Operations.
Searching for the future of travel Leaders still in pursuit of social media best practices
12/23/2009
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10:26:00 AM
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PhocusWright’s recent report, “Emerging Online Travel Marketplace in China,” estimated 19 percent growth for online travel in 2009. The same report estimates that, at $6.9 billion, online travel represents 11 percent of the travel market in China—and that proportion is expected to nearly double by 2011.
Yet another confirmation on why the internet is the only growth channel in 2009-10.
08/26/2009
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9:07:05 AM
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The latest eTRAK Q1 2009 report on hotel bookings by channel confirms yet again that today the online channel is the only growth channel in hospitality.
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