Home > Home > The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning [Part 2 of 2]

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning [Part 2 of 2]

08/20/2012| 9:37:52 AM| 中文

Next year’s digital marketing budget should focus on driving direct online bookings and achieving serious ROIs via structuring hotel's initiatives in three main categories: “Core” Digital Marketing Initiatives; “Business-Need” Digital Marketing Initiatives; and Capital Investments, Strategy and Operations.

Mobile Website and Mobile Marketing: 7%-8%

The mobile channel has already become a real travel planning and hotel distribution channel, especially for drive-in and last-minute travel markets. The U.S. hospitality industry is experiencing staggering growth rates in leisure and unmanaged business travel bookings via the mobile channel:

2010: $99 million

Read full story at: http://www.hebsdigital.com/blog/the-smart-hotelier%E2%80%99s-guide-to-2013-digital-marketing-budget-planning/#more-2455

TAGS: hotel marketing | hotel distribution | social media
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!