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Search results for “AdWords”
TripAdvisor’s new CFO says quality hotel content is key to instant booking conversion
10/30/2017
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7:12:01 PM
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TripAdvisor’s new chief financial officer Ernst Teunissen said that TripAdvisor is applying renewed energy into getting accurate, complete descriptions of hotel attributes to drive more direct bookings through the platform.
Google Travel is worth $100 Billion — even more than Priceline
09/19/2017
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8:49:12 AM
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Skift estimated Google’s travel business could be worth $100 billion, contributing about 15% to Google’s $650 billion market cap; Google travel revenue in 2016 was expected to be $11.2 billion.
Facebook overhauls Dynamic Ads, just for travel marketers
05/12/2016
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11:02:46 AM
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Facebook is this week relaunching the existing Dynamic Product Ads platform for marketers, so that travel brands can make their content more relevant to users of the site.
How a TV company is carving out its place in online travel
12/15/2015
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11:45:39 AM
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The name 7Travel may not mean much to some in the online travel world but it is a quietly growing company with ambitions to be a major European player.
Why did Amazon quit the online travel market?
10/21/2015
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3:38:12 PM
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Out of the blue, Amazon has decided to shut down its travel booking site, Amazon Destinations!
Think with Google debuts a travel dashboard to help US marketers
08/25/2015
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2:51:28 PM
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Today Google’s marketing research arm, Think with Google, unveiled its Travel Dashboard — a free online tool that highlights recent and year-over-year trends.
Google revamps how hotels appear in US city search results
11/17/2014
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12:11:08 PM
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There’s yet another tweak to how Google presents hotels in US city search results.
Google AdWords gets stronger, but travel keywords struggle with conversion
11/05/2012
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10:12:24 AM
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Despite its big spend on Google AdWords, the travel sector has the lowest conversion rate (1.45%) of the ten largest online industry verticals.
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