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Google AdWords gets stronger, but travel keywords struggle with conversion

11/05/2012| 10:12:24 AM| 中文

Despite its big spend on Google AdWords, the travel sector has the lowest conversion rate (1.45%) of the ten largest online industry verticals.

SEO marketer Wordstream recently analysed the economics of AdWords, Google’s pay-per-click advertising platform.

While Google’s recent financial results disappointed Wall Street, AdWords overall impressions and clicks increased in the third quarter, leading to a 16% year-over-year bump in revenue for the Internet giant.

The news for travel brands

Read full story at: http://www.tnooz.com/2012/11/01/news/google-adwords-gets-stronger-but-travel-keywords-struggle-with-conversion/

TAGS: Google | AdWords | travel search
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