SEO marketer Wordstream recently analysed the economics of AdWords, Google’s pay-per-click advertising platform.
While Google’s recent financial results disappointed Wall Street, AdWords overall impressions and clicks increased in the third quarter, leading to a 16% year-over-year bump in revenue for the Internet giant.
The news for travel brands
Read full story at: http://www.tnooz.com/2012/11/01/news/google-adwords-gets-stronger-but-travel-keywords-struggle-with-conversion/