Google AdWords gets stronger, but travel keywords struggle with conversion
Despite its big spend on Google AdWords, the travel sector has the lowest conversion rate (1.45%) of the ten largest online industry verticals.
SEO marketer Wordstream recently analysed the economics of AdWords, Google’s pay-per-click advertising platform.
While Google’s recent financial results disappointed Wall Street, AdWords overall impressions and clicks increased in the third quarter, leading to a 16% year-over-year bump in revenue for the Internet giant.
The news for travel brands