The Thailand-based hotel chain is evaluating changes in guest behavior, performance marketing, and influence marketing, as the team gears initially target the lower end of the booking funnel.
Its average daily rate worldwide in the fourth quarter come in 13% higher than in the comparable pre-pandemic period.
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Bob Iger is seeking to reassure investors that the company has a plan to get back on track.
The company reported $20.5 billion in total gross bookings, up 17% a year prior.
Retiring at 65 is out, average chief executive age is up
Gross Bookings reached $1,738.2 million in 3Q23 versus $1,155.7 million in 3Q22.
Blended travel has come of age as the pandemic has eased.