Brand Karma & TrustYou partner to bring the best hotel reputation management
Brand Karma and TrustYou announced a strategic partnership, bringing together TrustYou’s powerful reputation management tools and Brand Karma’s digital innovation in virtual reality (VR).
The needs of the travel enterprise continue to evolve. Hotels now need to unify a complex mix of traveler feedback from reviews, social media, and guest survey data to delight the guest and stay competitive. At the same time, new media platforms are rapidly changing travel distribution, with virtual reality revolutionizing hotel sales and marketing.
As part of this partnership, all of Brand Karma’s clients will gain access to the full benefits of TrustYou Analytics, including the most advanced online reputation management and semantic analysis, reporting, competitive benchmarking, guest satisfaction surveys and more. In addition to TrustYou Analytics, clients will have access to TrustYou’s Meta-Reviews, which allow hotels to encourage more direct bookings by providing travelers with a complete overview of their reputation on their own site.
Benjamin Jost, TrustYou’s co-founder and CEO, notes, “Brand Karma’s cloud marketing services emphasize social media optimization and revenue analytics, while TrustYou focuses solely on online reputation management, guest surveys and Meta-Reviews. We’re pleased to embark on this partnership to jointly offer the best technology and client service to hotel and travel brands on a global scale, as well as expand TrustYou’s presence throughout Asia Pacific.”
Brand Karma is a pioneer in new media for the travel industry, bringing the latest digital platforms to the world’s most-admired hospitality brands. Over the past six months, the company has created hundreds of virtual reality experiences for hotels, destinations, conferences, and events.
“Virtual reality today is where social media was 10 years ago when we started our business; its potential for sales and marketing is immense. We're excited to partner with TrustYou to ensure that our combined global client base gets the best of current and new media,” said Morris Sim, co-founder and CEO of Brand Karma.
While Brand Karma and TrustYou may have been looked at as competitors in the past, their services are now highly complementary. The firms are working closely together in client support, product development, digital innovation, and sales.