Trust International Partners with Triptease to Drive Direct Hotel Bookings
Trust International has entered a partnership with Triptease to bring the innovative Price Check widget to Trust’s global hotel group portfolio.
Frankfurt – September 24, 2015 -- Trust International has entered a partnership with Triptease to bring the innovative Price Check widget to Trust’s global hotel group portfolio. The widget integrates seamlessly and shows live prices from three online travel agencies (OTAs) on a hotel’s website. With the integration of Price Check, Trust is adding an additional tool to its portfolio of conversion solutions to drive direct bookings for its hotel clients.
The ability for visitors to immediately compare prices eliminates the need to shop around and increases guests’ confidence in booking directly on the hotel website. Triptease’s Price Check widget has been proven to increase direct bookings by 35% on average and can now be easily activated and configured through the Trust Internet Booking Engine dashboard. Trust clients will also get access to Triptease’s recently launched Analytics Dashboard, which includes the “Disparity Dungeon.” The “Dungeon” allows hotels to track prices displayed across the web and act on any unexpected issues within minutes.
“Showing OTA rates on the hotel’s booking site is the latest proven way to increase consumer trust and price transparency,” stated Richard Wiegmann, Managing Director of Trust International. “Real time price comparisons are an effective way for hoteliers to combat the generally false belief held by 76% of bookers that OTAs are cheaper than hotel websites. Once bookers know who has the lowest rate, they often book without delay on the direct booking site, which is the most cost effective for the hoteliers. We decided to partner with Triptease as their product is adaptable and truly market leading, and their team has shown a level of professionalism that’s unrivalled. Triptease is a true win for both guests and hoteliers.”
Falkensteiner Hotels & Residences, a Trust client, signed up early for Price Check and has seen an immediate impact on direct bookings. “The partnership between Trust and Triptease made it incredibly easy for us to implement Price Check on our website,” said Rik M. Plompen, Director of Distribution, Demand Management & Systems for Falkensteiner Hotels & Residences. “We’re looking forward to using the saved OTA commissions to improve the guest experience both online and offline.”
Alexandra Zubko, Co-Founder and Head of Business Development for Triptease, added, “Since launching in January, we’ve been pleasantly surprised by just how effective Price Check has been. It’s so simple and just works. We’re proud to partner with Trust to help their hotels with direct bookings through our widget and we’re excited about what lies ahead.”