Treat your mobile app like a baby – it needs love and attention
Many a mobile musing to be had at last week’s EyeforTravel event in London but the idea of thinking of a mobile application like a baby stands out.
For context, we’re just three weeks post Google’s mobile search changes (app indexing was implemented in February) and some say the impact is beginning to be felt.
In addition, the baby tip, which came from TUI director of mobile strategy John Boughton, should highlight how seriously some are thinking about mobile and the need for ongoing investment.
“An app is highly demanding. It seems unassuming but it grows at a rapid rate and it’s going to be with you for a very long time.”