MakeMyTrip acquires MyGola
MakeMyTrip Limited announced that it had acquired certain assets of Mygola.com and the entire Mygola team has joined the MakeMyTrip family to focus on cutting-edge innovation in online travel.
On April 21, 2015, MakeMyTrip Limited (the “Company”) announced that it had acquired certain assets of Mygola.com and the entire Mygola team has joined the MakeMyTrip family to focus on cutting-edge innovation in online travel. This acquisition was done through the Company’s earlier announced Innovation Fund which is formed to invest in start-up or early-stage companies in the travel technology space.
Founded in 2009 by Anshuman Bapna and Prateek Sharma, Mygola raised capital from Helion Ventures, Blumberg Capital, 500Startups and numerous angels. Mygola built a website (mygola.com) that covers more than 20,000 destinations worldwide, sees half a million organic visitors a month and was nominated twice for the Top Innovator at PhoCusWright. Mygola’s iOS app was picked up by Apple as a “Best new app”. Mygola built proprietary technology to mine the travel web, filed patents on route optimization, and collected deep metadata for millions of travel items and thousands of high-quality itineraries. It also pioneered a unique crowdsourced model for curating travel data at massive scale.
The Company expects that Mygola’s team’s deep understanding of travelers’ planning and in-destination experience preferences will be valuable in strengthening the Company’s proposition in these and related areas of customer engagement.