Welcome to China, Thomas Cook
Something to file for future reference – Chinese outbound tourists will have the chance to not just book it, they can Thomas Cook it.
The “strategic partnership” between Thomas Cook and Hong Kong-listed investment group Fosun International, was announced this morning, with Fosun also buying a 5% stake for £91.8 million.
Part of the deal is to “explore several collaboration opportunities in the medium-term to capitalise on the fast-growing Chinese domestic and international tourism market.”
These initiatives include “the development of tour operator activities in China to organise international travel for Chinese holidaymakers under the Thomas Cook brand name.”