TripAdvisor is tracking whether its TV advertisements really work
TripAdvisor has conducted two recent studies to figure out where its website traffic comes from — and where it goes.
In one such exercise, in recent months TripAdvisor has launched a series of consumer surveys asking users what prompted them to visit its sites in an effort to figure out how effective TripAdvisor’s TV advertising campaigns have been.
One of the survey choices was radio advertising even though TripAdvisor isn’t currently on radio, said CFO Julie Bradley, speaking to the Morgan Stanley Technology, Media and Telecom Conference in San Francisco March 3.
Don’t select radio, she quipped.