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Hotels discover secret weapon to beat OTAs in meta search engines

03/02/2015| 6:12:10 PM|

Regatta allows hotels to show availability, even when all of the OTAs are unable to do so and even allows the hotel to show a lower rate in the meta search engines.

Charlottesville, Virginia (February 24, 2015) – Hotels using the Regatta booking engine on their websites now have a competitive advantage in meta search engines. Regatta allows hotels to show availability, even when all of the Online Travel Agencies (OTAs) are unable to do so. The patent-pending hotel booking engine even allows the hotel to show a lower rate in the meta search engines. The best part? It can all be done without any rate parity violations.

Tripadvisor Meta Search
Regatta's Booking Engine Gives Hotel a Competitive Advantage in Meta Search Engines

Regatta Travel Solutions has earned a reputation for bringing highly innovative tools to the industry that empower hotels to significantly grow their direct online booking volume. Its latest innovation allows guests who are willing to switch rooms during their stay to combine two different room types into one booking. In the example below, the guest searches for a 6 night stay. The 1 bedroom apartments are only available for the first 5 nights, and the higher room categories are only available for the last 2 nights. Therefore, all of the OTAs are unable to book the guest into the hotel for the desired 6 nights and therefore are unable to display availability in Tripadvisor. Regatta, however, allows the guest to choose the 1 bedroom for the first 5 nights, and another room type for the last night.

Regatta Room Combination Tool
Regatta Allows Consumers to Book Partial Stays in Two Room Types

Once the guest has selected the first room type desired, the system allows them to choose a combination of room types to complete the 6 night stay.

Regatta Room Combination Options
Consumers Create Combinations of Room Types with Regatta

Since all of the OTAs have access to the same rates and availability, there are no rate parity violations.

"We listen very closely to what hotels are asking for and we respond quickly," said Ashwin Kamlani, Founder & CEO of Regatta Travel Solutions. "This idea actually came from a smaller high end resort that felt that their online booking engine was turning away potential guests by showing no availability when in fact they could accommodate the guest. The guests would have to call the property in order to book."

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TAGS: Regatta | meta search engine | OTA
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