TUI throws in the towel with AsiaRooms hotel booking site
The recently created TUI Group has made its first strategic move and will close the under performing AsiaRooms brand.
The company confirmed the plan this weekend after hotel partners were informed of the decision over the course of the past few days.
TUI Group was formed by the merger of TUI Travel and TUI AG in December 2014.
The fate of the AsiaRooms brand was in doubt after TUI Travel bosses admitted in October last year that the division – alongside fellow service for South America, Malapronta – had been in the red for some time.