ChinaTravelNews - The China National Tourism Administration has published Q4 tourism statistics for 2014 in the “Tourism Statistical Review”, with data from 26,005 travel companies, representing a response rate of 97.58%.
Following are the results of the survey.
Domestic tourism highlights
Domestic tourism grew 2.93% y-o-y in terms of trips and 2.23% in terms of trip/days, to 36.7843 million trips and 11.73590 million trip days respectively in Q4 2014.
The top ten domestic destinations in terms of trips were: 1.Guangdong 2. Jiangsu 3. Zhejiang 4. Shanghai 5. Shandong 6. Fujian 7. Hubei 8. Chongqing 9. Liaoning 10. Sichuan
Model 1: The top ten domestic destinations in terms of trips in Q4 2014
The top ten domestic destinations in terms of trip/days were: 1. Jiangsu 2. Zhejiang 3. Guangdong 4. Fujian 5. Shanghai 6. Hubei 7. Yunnan 8. Sichuan 9. Shandong 10. Chongqing
Model 2: The top ten domestic destinations in terms of trip／days for Q4 2014
Outbound tourism
Outbound trips organized by China’s travel companies grew 22.61% and trip／days grew 29.68% y-o-y in Q4, totaling 10.7121 million trips and 60.3123 million trip/days.
The top ten outbound destinations in terms of trips were: 1. Hong Kong 2. Thailand 3. Korea 4. Taiwan 5. Macau 6. Japan 7. Singapore 8.Malaysia 9.Indonesia 10. France
Model 2: The top ten outbound destinations in terms of trips in Q4 2014
Inbound tourism
In Q4, China’s travel companies also recorded 4.4152 million inbound trips and 20.2603 million inbound trip／days, up 0.02% and 0.23% y-o-y respectively.
The top ten inbound visitor source markets were: 1. Hong Kong 2. Korea 3. Taiwan 4. Macau 5. Singapore 6. Malaysia 7. USA 9.Russia 10. Japan
Model 3: The top ten inbound visitor source markets in Q4 2014
Trip data
Domestic tourism, outbound tourism and inbound tourism accounted for 71%,21% and 8% respectively of the total number of trips recorded, which is -2%、3% and-1% y-o-y respectively.
Model 4: Tourism composition in trips for Q4 2014
Trip/day data
Domestic tourism, outbound tourism and inbound tourism contributed 59%,31% and 10% respectively of the total number of trip／days recorded, which is -4%、5% and-1% y-o-y respectively.
Model 5: Tourism composition in trip/days for Q4 2014
(Translation by David)
