TUI looks to make more of customer relationship and dynamic packaging
TUI Group is giving itself until May to formulate strategy on five core areas, the operator said today during its first quarter results presentation.
The company, which was reporting its first set of results as TUI Group following the completion of the merger in December, is planning to reveal more details on a ‘Capital Markets Day’ on 13 May, which coincides with its half-year results.
The tour operatiing giant’s digital transformation is one of the areas of focus and co-chief executive Friedrich Joussen touched on the development of a customer data and relationship marketing platform to take in the ‘whole lifecycle’ of a customer.
He stressed the importance of such an initiative and said a clear plan for execution would be set out in May.