Smart hotelier’s 2015 top 10 digital marketing resolutions
Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues.
Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment Prevention techniques and more mean that, as an industry, we are not only more effectively reaching our target segments, but we are also improving the user experience and conversions on our websites.
Yet, with all this opportunity there comes a sense of confusion on where to begin; reaching the guest throughout their travel research and purchasing journey can feel like an insurmountable task.
In this year’s Top 10 Digital Marketing Resolutions, presented by HeBS Digital for the 15th consecutive year, we provide an action plan to follow during 2015. Created to help alleviate the complexity of our industry’s most recent innovations, this action plan will help you concentrate on what’s most important: engaging your key customer segments and increasing direct online conversions and revenues!