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Mid-range hotels vital to Starwood’s China expansion

01/13/2015| 3:59:21 PM| ChinaTravelNews 中文

Starwood Hotels & Resorts plans to introduce all of its nine brands in China in 2015 with a special focus on the mid-range hotel segment.

Having added 74 new hotels with 15,000 rooms in 26 countries last year, Starwood Hotels & Resorts plans to introduce all of its nine brands in China with a special focus on the mid-range hotel segment.

The number of newly-signed hotels under Starwood's  nine brands increased steadily by 50% last year. The group now has more than 1,200 hotels in 100 countries and regions.

Starwood’s three main mid-range brands - Four points by Sheraton, Aloft and Element -opened 35 hotels and signed 100 new hotel agreements in 2014, representing 40% of the group’s global footprint. The group anticipates that about half of the properties opening this year will be mid-range hotels as demand for such accommodation is growing in major and second-tier cities globally. An industry observer said that the mid-range hotel category will see the keenest competition among international hotel groups as consumers show increasing preference for great-value international hotel brands(Translation by David)

TAGS: Starwood Hotels | expansion | mid-range
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