Home > Online > Travel planners migrate to mobile

Travel planners migrate to mobile

01/08/2015| 4:47:10 PM| 中文

In September 2014 research by ShareThis, 51% of travel content social shares by US internet users took place through a smartphone or tablet.

Travel research hasn’t tipped toward mobile—though it’s close—but there’s one area where tablets and smartphones win among travel fans: content sharing.

In September 2014 research by ShareThis, 51% of travel content social shares by US internet users took place through a smartphone or tablet. Smartphones were particularly important for sharing, accounting for 41% of the total pie. Meanwhile, PCs accounted for 60% of browsing and researching.

Other research suggests mobile has solidified its position among digital travel content visitors. A July 2014 study by comScore for Expedia Media Solutions found that 40% of the US travel audience only accessed digital travel content via mobile. Mobile-only visitors totaled 62 million, compared with 52 million people who only engaged with digital travel content through a PC.

Read more

TAGS: travel search | smartphone | tablet
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!