How do online travel agencies win with loyalty?
Some of the main customer acquisition techniques of online travel agencies were analysed in the first part of this article.Now we will take a look at how OTAs improve customer loyalty.
Key factors in generating loyalty
What most customers value and what feeds loyalty when deciding where to return to purchase online, according to a report from Phocuswright are:
·Trust and zero problems/barriers with previous purchases
·Best prices and offers
·Ease of use (usability) and adequate product offers