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How do online travel agencies win with loyalty?

12/16/2014| 5:35:38 PM| 中文

Some of the main customer acquisition techniques of online travel agencies were analysed in the first part of this article.Now we will take a look at how OTAs improve customer loyalty.

Key factors in generating loyalty

What most customers value and what feeds loyalty when deciding where to return to purchase online, according to a report from Phocuswright are:

·Trust and zero problems/barriers with previous purchases
·Best prices and offers
·Ease of use (usability) and adequate product offers 

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TAGS: OTA | loyalty | hotel direct sale | Booking.com
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