JAPAC Traveller Report reveals airport engagement across 12 airports
Location intelligence company AdNear has released its JAPAC Traveller Report, which goes deep into traveler engagement with smartphone and apps across twelve of the biggest regional airport hubs.
Overall, the report first broke down how each surveyed region interacts with TV, laptops, smartphones and tablets. This set some context on the background to the airport-specific data, showing both how APAC fits in overall and how each region prefers to consume content on screens.
JAPAC clocks about five percent more time spent on devices than the global average.
After taking a look at the overall averages, the report analyzed 12 airports and detailed device engagement by gender, most popular travel times, repeat travelers, average time spent in the airport, and top app categories, among others.