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Why the guest experience is the essential weapon for hotels

12/09/2014| 6:20:10 PM| 中文

With growing competition in the supply chain and hotels increasingly under the cosh, if nothing else they need to keep focused on delivering a great service.

Watching Priceline’s moves in 2014 has been a bit like being a fan of James Bond.

Number 24 in the longest continually running film series in history is currently being produced at London’s Pinewood studio. At this stage, we know who the main man will be, some of the villains and the title: Spectre. But much remains a bit of a mystery.

Similarly, in 2014, we’ve seen a number of new actors cast in the Priceline show – first, it bought online restaurant reservation system, OpenTable, then digital marketing agency, Buuteeq, and then property management system, Hotel Ninjas.

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TAGS: loyalty program | Priceline | OTA | APP | hotel marketing
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