Priceline and Expedia boycott TripAdvisor bookings, but play with others
Priceline Group and Expedia Inc. brands continue to boycott TripAdvisor’s in-app bookings push even as they do this type of booking for smaller metasearch brands.
That competitive dynamic became apparent as Top10 updated its Top10 Hotels iPhone app, which features in-app bookings from Priceline.com and Expedia’s Venere.
When viewing the Sheraton Tribeca New York Hotel in the Top10 app it gives you the option to book the hotel right in the app, with Venere handling it, instead of having to navigate to Venere.com or another online travel agency.
Under this scenario, Venere processes the booking, is the merchant of record and handles customer service.