GuestLogix bites off OpenJaw for $41 million
Ancillaries just got even more interesting: Dublin-based OpenJaw Technologies has been acquired by fellow merchandiser and ancillary revenue technologist GuestLogix.
The total for the purchase is $41.2 million (plus other considerations), and will combine two prime merchandisers and ancillary revenue technologists under the GuestLogix banner.
In announcing the deal, GuestLogix President and CEO sees the value in the combo with the backdrop of rocketing ancillary revenues:
With industry experts forecasting ancillary revenue in the airline industry alone to grow by an additional $130 billion by the year 2020, we recognize that there is an insatiable need for a technology platform designed to unilaterally support ancillary revenue initiatives across a travel company’s entire operation.