What travelers hate the most about their travel apps during holidays
Testing specialists Soasta have delivered another Holiday Traveler Behavior Study, outlining the areas of peak frustration for mobile travelers.
The survey was deployed in partnership with Switchfly, and logged 2,022 adult responses in North America. Mobile apps continue to have a growing impact on the travel experience, as 41% of those surveyed planning to book travel during the holiday season.
Of those folks, an underperforming website or app is a deal-breaker when it comes to selecting where and how to book travel. The percentage of respondents booking travel on a website was 34% and the percentage of those booking on mobile was only 13%.
The short online survey resulted in the following key pieces of thoughts for travel app and website managers and developers, with a majority (57%) saying that dealing with a bad app or website is worse than dealing with the TSA. That’s not a good comp set to be in, as placing one’s carefully crafted brand next to one of the most vilified in travel leaves the brand at a severe disadvantage as far as positive sentiment.