Whether it’s to get directions, find a place to eat or change your travel itinerary, smartphones have become an indispensable travel companion.
In fact, a recent eMarketer report revealed that approximately 26 million US consumers will book travel through a mobile device in 2014. This, combined with a recent Criteo report finding that travel ad click-through rates are higher on mobile than desktop, highlights the scale of the opportunity for marketers.
Companies in the travel industry – particularly comparative search engines for plane tickets, hotel rooms and more – have worked hard and spent significant amounts of money to keep pace with the mobile boom. However, they’ve struggled to cater to the particular needs of their mobile customers.
