Dreamlines cruise site buys scale in Australia
Dreamlines, an online cruise portal with global ambitions, has bought two Australian cruise sites for an undisclosed sum.
Its purchase of Cruisecentre and Cruiseaway gives the Hamburg, Germany-based business three routes to market in Australia, as it already runs Dreamlines.com.au.
Australia is one of the fastest-growing cruise markets, according to trade body CLIA. In 2013 around 800,000 Australians took a cruise with the number tipped to break through the psychologically important one million barrier in 2016.
Dreamlines was founded in 2012 and operates country-specific Dreamlines sites in Brazil, Russia, France, Netherlands and Italy, alongside its German and Australian sites.