The Short-Term Apartment Rental Site That Isn’t Focusing on Community
Barcelona-based Only Apartments is making what appears to be a modest push into North America and Latin America, having opened a Miami office recently with the hope of soon staffing it with 10 people.
But, while much larger competitors such as Airbnb and HomeAway emphasize community with owner and guest profiles and reviews, Only Apartments shuns the idea.
"I don't think owners really want relationships with their guests," says Alon Eldar, the short-term rental site's co-founder and CEO. "This is a business. Owners want bookings and guests want safe stays."
Only Apartments offers instant bookings and confirmations, Eldar says, and in some cases publishes the apartment's floor plans, as well as other details about the unit and surrounding neighborhoods. There is next to nothing about the apartment owner or management company.