New consumer trend at Sanya: Busy hotels and empty scenic areas
During this year’s National Day Holiday Sanya received 534,900 visitors and tourism generated over one billion RMB in revenue.
During this year’s National Day Holiday Sanya received 534,900 visitors and tourism generated over one billion RMB in revenue. According to survey results compared to previous years the number of visitors to scenic area dropped but the hotels were at full capacity. This is a new phenomenon called “Busy hotels, empty scenic areas”.
Number of visitors to scenic areas dropping
Survey data shows that during this year’s National Day Holiday Sanya’s scenic areas like Wuzhizhou Island, West Island, and Qianguqing Cultural Park have all received less visitors than they did last year. Yet at the same time hotels in Yalong Bay, Haitang Bay, and Sany Bay all report higher occupancy rates and more consumer spending by guests. From the 2nd to the 4th of October the occupancy rates of luxury hotels of Yalong Bay and Haitang Bay was close to 100%.
There are 5 main reasons for this “Busy hotels, empty scenic areas” phenomenon: First, there is a growing trend for vacation style packages geared to independent travelers; Second, the rate of repeat visits to Sanya is very high and so travelers place great importance on the interactivity of the products; Third, hotels are offering more variety in their services; Fourth, many of the roads to the scenic areas are currently under repair.
Travelers in their twenties and thirties are an important customer target
The National Day Holiday is the peak spending period in the ever-improving consumer environment of Sanya. During this year’s holiday the indexes for the number of overnight guests, the number of day guests, and the total revenue from consumer spending have all increased over 20%. Travelers in their twenties and thirties are a decisive target group in the leisure travel industry. These young travelers are keen on having a fully-immersive experience and use online technology for pre-trip research. For them value is the most important factor in their spending choices.(Transaltion by David)