Google’s 2014 travel study: App mania has ebbed, yet booking by smartphone is still hot
Each year, Google publishes a travel study that shares key insights about US traveler shopping behavior.
This year's report, the 2014 Traveler's Road to Decision, has yet to be published on its market research website Think with Google. A spokesperson says the study will appear there soon.
In the meantime, Tnooz has obtained a copy.
The report has some eye-opening findings that could help digital marketers plan their campaigns and help travel companies allocate their spending more optimally.