TripAdvisor sheds light on what drives a hotel booking
Some fascinating global data from the folk at TripAdvisor, released as part of a presentation in China this week.
Lily Cheng, TripAdvisor president for Asia-Pacific, including the DaoDao brand which it operates under in China, was speaking at the TravelDaily Conference in Shanghai and sharing feedback from a sample size of more than 50,000 travellers.
First up is a run-down on what drives the decision-making process for travellers when booking a hotel.
The results are pretty interesting, especially when considering the differences between leisure and business travellers.