The fine art of trust in travel
The story goes something like this….Need to plan a weekend trip….I have selected my destination and now I quickly look at TripAdvisor to read reviews on the hotels I am considering.
Reviews from strangers that lead us to make a purchase decision. The power of social media, content and search…all wrapped up with a nice little bow.
We trust strangers' reviews, but ultimately it’s TripAdvisor we trust. It is TripAdvisor that, over time, built and earned this trust.
How did TripAdvisor gain this incredible trust factor?