Mining online reviews to find out what women REALLY want on a trip
Close your eyes for a moment and think of the last time you visited a hotel.
What was the first thing you noticed about the service?
When posed this question, women will remember the staff’s friendliness (or lack thereof), while men think of the staff’s professionalism (or lack thereof).
TrustYou recently analyzed 50 million hotel reviews to understand the differences between what women and men care about most during their hotel visits.