Thomas Cook tests virtual reality holidays, thanks to Oculus
Thomas Cook’s nineteenth-century passion for the theatre of selling travel has not only survived but been updated for the twenty-first century.
The British tour operator founded by Thomas Cook has opened a concept store that is offering virtual reality holidays.
It’s free for shop customers to try on Oculus Rift headsets that have been programmed to present a 3D, 360-degree vision of tropical paradise.
The paperless brochure uses imagery and sounds that were recorded at the tour operator’s Sentido resorts and from its own airline.