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Thomas Cook tests virtual reality holidays, thanks to Oculus

08/13/2014| 4:45:05 PM| 中文

Thomas Cook’s nineteenth-century passion for the theatre of selling travel has not only survived but been updated for the twenty-first century.

The British tour operator founded by Thomas Cook has opened a concept store that is offering virtual reality holidays.

It’s free for shop customers to try on Oculus Rift headsets that have been programmed to present a 3D, 360-degree vision of tropical paradise.

The paperless brochure uses imagery and sounds that were recorded at the tour operator’s Sentido resorts and from its own airline.

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TAGS: Thomas Cook | Oculus | virtual reality holidays
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