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Expedia cites multi-million investment in user experience for boost in repeat customers

07/31/2014| 2:39:49 PM| 中文

Believe it or not, Expedia spends somewhere between $500 million and $600 million every year on technology to “improve the customer experience”.

This level of investment is being cited as a reason for a significant number of repeat customers coming to online travel agency’s main website in recent years.

Vikram Malhi, managing director of Expedia Asia, speaking at a Bangalore conference run by the Singapore Tourism Board and WebInTravel, says investing in user experience can lay claim to the up-tick  in repeat customers in countries such as India.

In particular, among the lines of businesses that Expedia Asia focuses on, Malhi says the hotel business is performing “really well”.

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TAGS: Expedia | user experience | OTA
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