Bootstrapping Into Brazil’s Travel Metasearch Market With Voopter
Global Founders Capital has made its first Brazilian investment in Voopter, the newest player in Brazil’s travel metasearch market joining Mundi.
Skyscanner, Trivago andKayak Brazil also operate in the country, though only Mundi and Voopter are Brazilian startups. The Series A is Voopter's first capital raise, after 100 percent bootstrapping for the first three years as a part-time project.
Voopter co-founders Pettersom Paiva and Tales Tommasini met working in advertising in Porto Alegre in the south of Brazil. Tommasini moved to Spain in 2003 and invited Paiva, who started managing performance clients for advertising giant Media Contacts in 2005.
"Seeing how we were in Spain, the principal digital industry is travel. So I had a lot of travel clients, like Expedia, handling their digital marketing. We tracked their conversions and had to optimize their trafficking against performance. So I got to know the metasearch engines, which were already starting to garner attention in 2005, like Kayak and SkyScanner."