The wait is over, tours and activities finally hits the big time
Our long nightmare is over. Tours and activities finally gets the big market move it has so desperately needed: TripAdvisor has snapped up Viator.
First, a hats off to the team: perservering since its founding by Rod Cuthbert in 1995 is a feat unto itself – it’s extremely rare for a funded company to be able to be this patient for an exit. Well done.
Also a big congrats to TripAdvisor for having the foresight to make a proper entry into this space. It’s obvious this acquisition will put them way, way, way ahead of other major OTAs when it comes to T&A, with no other obvious acqusition target to play catchup with.
Ask any supplier: The only distributor that suppliers will bend over backwards for is now in the hands of TripAdvisor.