First, a hats off to the team: perservering since its founding by Rod Cuthbert in 1995 is a feat unto itself – it’s extremely rare for a funded company to be able to be this patient for an exit. Well done.
Also a big congrats to TripAdvisor for having the foresight to make a proper entry into this space. It’s obvious this acquisition will put them way, way, way ahead of other major OTAs when it comes to T&A, with no other obvious acqusition target to play catchup with.
Ask any supplier: The only distributor that suppliers will bend over backwards for is now in the hands of TripAdvisor.