Home > > The wait is over, tours and activities finally hits the big time

The wait is over, tours and activities finally hits the big time

07/28/2014| 10:26:33 PM| 中文

Our long nightmare is over. Tours and activities finally gets the big market move it has so desperately needed: TripAdvisor has snapped up Viator.

First, a hats off to the team: perservering since its founding by Rod Cuthbert in 1995 is a feat unto itself – it’s extremely rare for a funded company to be able to be this patient for an exit. Well done.

Also a big congrats to TripAdvisor for having the foresight to make a proper entry into this space. It’s obvious this acquisition will put them way, way, way ahead of other major OTAs when it comes to T&A, with no other obvious acqusition target to play catchup with.

Ask any supplier: The only distributor that suppliers will bend over backwards for is now in the hands of TripAdvisor.

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TAGS: TripAdvisor | Viator | destination | acquisition
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