Ranking of US destination underscores intense competition for thriving tourism
Tourism in the United States is on track for another banner year, with over 15 million arrivals in the first quarter alone. This record tourism has created intense competition among American destinations, each vying for a piece of the growing pie.
The Resonance Report takes a comprehensive look in its latest report, which “is designed to help destinations understand, evaluate and manage the supply side of their offer – the products, programming and experiences that resonate with travelers today.” The report takes a look at city-specific efforts and then ranks them in a cohort of the most effective destination marketers today.
The report looked at a series of qualitative and quantitative factors, including Yelp reviews, TripAdvisor reviews, crime statistics and other online research. The ranking was determined by combining each destination’s business and leisure score, weighing leisure at 78.5% of the final result and business at 21.5% based on average of total trips taken in 2012.
Successful tourism is a group effort, and this report highlights just how important a cohesive strategy is for a city. By considering the traveler’s perspective, these rankings importantly show how the visitors is experiencing a city.