Priceline Survey Reveals Too Much Information About Travel Searches
Two Priceline.com surveys about travel searches using mobile devices found that 77% of respondents plan to use their smartphones or tablets to book more travel in 2014, but also uncovered the quirky side of travel search on mobile devices.
For example, 16% of mobile travel searches were launched in the bathroom, 17% from the “man cave,” 19% from the kitchen, 21% from the home office, and 23% from the bedroom, the Priceline.com surveys found.
These findings should provide new meaning and import to companies’ domestic strategies.
If the findings are to be believed, in other off-the-beaten track results, survey participants admitted that they have bumped into strangers (10%) while booking travel on mobile devices; walked into walls (9%); meandered into the wrong bathroom (7%), and tripped and fell (6%).