The impact of mobile on hotel in-market service
Consumers have all the hotels in the world at their fingertips, but how do they weed their way through all the clutter and “find something new” when there is only so much time in the day?
Mobile has shifted the way that travelers discover, book and experience their trips. This article serves to take a deep dive into what this means for hoteliers.
Is mobile for booking?
When talking about planning travel online, too many people still say: “Mobile is for last-minute booking.”
In a sense, of course, it’s true. The bookings that come through mobile are indeed last-minute – and bookings pay the bills.