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Asian Travelers Are the Most Likely to Book Hotels via Mobile Devices

06/11/2014| 6:12:02 PM|

Travelers from Asia are the most likely demographic to book, search, and compare accommodation options on mobile devices, according to a survey conducted by AsiaRooms.com and Lenovo.

The survey of 6,000 people found that travelers across all demographics are more likely to search for accommodations on a mobile device than actually book or compare prices.

The top deterrents to using mobile device for accommodation booking are hard-to-read content on small device screens and a slow or unstable Internet connection.

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TAGS: Asian tourism | mobile | travel booking
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