Ditch the old loyalty program – steps to keep customers in a world of choice
Hotel loyalty programs should be consigned to the history books – your guest has moved on so too should your efforts to convince them to come back.
This should not come as a surprise to you, it’s really been out there for some time now.
As returning guests are key to any hotel management structure, we’ll have a look at current challenges and possible solutions.
There are several simple reasons why loyalty programs have become obsolete:
•The return of being a loyal customer is not immediate
•The return of loyalty is not rewarding to the customer