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Ditch the old loyalty program – steps to keep customers in a world of choice

06/10/2014| 10:47:26 AM| 中文

Hotel loyalty programs should be consigned to the history books – your guest has moved on so too should your efforts to convince them to come back.

This should not come as a surprise to you, it’s really been out there for some time now.

As returning guests are key to any hotel management structure, we’ll have a look at current challenges and possible solutions.

There are several simple reasons why loyalty programs have become obsolete:

•The return of being a loyal customer is not immediate

•The return of loyalty is not rewarding to the customer

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TAGS: loyalty program | hotel marketing
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