Consumer mobile trends – browsing, booking and barriers
Following on from mobile behaviour studies for the US, Expedia Media Solutions has put together some numbers for the UK with the help of ComScore.
The research highlights current trends and highlights the opportunity for travel companies to take advantage of mobile because travellers now use mobile devices at all stages of the travel cycle.
UK v US:
The UK has a slightly higher mobile penetration than the US – 57% versus 52% and while Android is the leader in both markets (followed by iOS), Blackberry/Rim and Microsoft devices have a higher share in the UK than across the pond. Tablet penetration is broadly the same – 27% UK v 26% US.
Read full story at:http://www.tnooz.com/article/expedia-UK-mobile-travel/