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How to pull back the sheets on Hotel Tonight and its performance

04/03/2014| 2:17:15 PM| 中文

Today Hotel Tonight covers 23 countries with 10,000 hotel partners and says that its apps having been downloaded more than 9 million times. It has received more than $80 million in funding, and has 110-plus employees.

Like many private companies, Hotel Tonight, a pioneer of last-minute booking apps, is coy about the effectiveness of its e-marketing effort.

But clues to its performance can be found in a sample of travelers who use it and who also happen to have signed up for Superfly, a loyalty program tracker.

Case in point: Between January 2012 and January 2014, Hotel Tonight had a higher “open rate” for its promotional e-mails than did 19 other mainstream travel brands.

Read full story at: http://www.tnooz.com/article/hotel-tonight-performance-data/

TAGS: HotelTonight | Superfly | last-minute
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