Like many private companies, Hotel Tonight, a pioneer of last-minute booking apps, is coy about the effectiveness of its e-marketing effort.
But clues to its performance can be found in a sample of travelers who use it and who also happen to have signed up for Superfly, a loyalty program tracker.
Case in point: Between January 2012 and January 2014, Hotel Tonight had a higher “open rate” for its promotional e-mails than did 19 other mainstream travel brands.
Read full story at: http://www.tnooz.com/article/hotel-tonight-performance-data/
