How to pull back the sheets on Hotel Tonight and its performance
Today Hotel Tonight covers 23 countries with 10,000 hotel partners and says that its apps having been downloaded more than 9 million times. It has received more than $80 million in funding, and has 110-plus employees.
Like many private companies, Hotel Tonight, a pioneer of last-minute booking apps, is coy about the effectiveness of its e-marketing effort.
But clues to its performance can be found in a sample of travelers who use it and who also happen to have signed up for Superfly, a loyalty program tracker.
Case in point: Between January 2012 and January 2014, Hotel Tonight had a higher “open rate” for its promotional e-mails than did 19 other mainstream travel brands.
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