Fly this way: Mobile and airport technology could increase ancillary revenues at airports
Consumer technology and transaction specialist NCR has released some specific data focusing on enhancing the passenger experience at airports using kiosk-based technology. The company surveyed nearly 6,000 adults from a wide spectrum of countries: the USA, the UK, China, UAE, Australia and Brazil.
The data points towards the growing acceptance of ancillaries in the travel experience, and highlights a large minority of travelers that would consider purchasing ancillary upgrades both in a point-of-sale kiosk and on mobile.
Mobile also factors heavily into the path of purchase for air travelers, trying the kiosk during check-in with 38% of surveyed travelers saying they would purchase ancillaries prior to arrival on mobile.
The biggest opportunity for sales lies in the pre-arrival and check-in phases; however, the gate comes in a close second with 31% willing to purchase ancillaries on a gate-located kiosk and 32% willing to complete the purchase on mobile while waiting at the gate.