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Fly this way: Mobile and airport technology could increase ancillary revenues at airports

03/31/2014| 11:17:22 AM| 中文

Consumer technology and transaction specialist NCR has released some specific data focusing on enhancing the passenger experience at airports using kiosk-based technology. The company surveyed nearly 6,000 adults from a wide spectrum of countries: the USA, the UK, China, UAE, Australia and Brazil.

The data points towards the growing acceptance of ancillaries in the travel experience, and highlights a large minority of travelers that would consider purchasing ancillary upgrades both in a point-of-sale kiosk and on mobile.

Mobile also factors heavily into the path of purchase for air travelers, trying the kiosk during check-in with 38% of surveyed travelers saying they would purchase ancillaries prior to arrival on mobile.

The biggest opportunity for sales lies in the pre-arrival and check-in phases; however, the gate comes in a close second with 31% willing to purchase ancillaries on a gate-located kiosk and 32% willing to complete the purchase on mobile while waiting at the gate.

Read full story at:http://www.tnooz.com/article/fly-way-using-technology-airports-increase-ancillary-revenues/

TAGS: ancillary revenue
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