Flight MH 370 – Malaysia Airlines and its social media strategy
Perhaps one of the first things to note is how the airline quickly changed its branding on both channels to a respectful and low-key grey.
The disappearance of Malaysia Airlines flight MH 370 has inevitably captured the attention of the world – not least because so little of its fate is known.
As dozens of countries continue the painstaking search for physical clues over its whereabouts, aviation experts (and plenty of non-experts) are battling it out with one another with theories ranging from the reasonably calm and measured to outright bizarre.
Uncertainty breeds speculation.
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