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Flight MH 370 – Malaysia Airlines and its social media strategy

03/21/2014| 9:55:45 AM| 中文

Perhaps one of the first things to note is how the airline quickly changed its branding on both channels to a respectful and low-key grey.

The disappearance of Malaysia Airlines flight MH 370 has inevitably captured the attention of the world – not least because so little of its fate is known.

As dozens of countries continue the painstaking search for physical clues over its whereabouts, aviation experts (and plenty of non-experts) are battling it out with one another with theories ranging from the reasonably calm and measured to outright bizarre.

Uncertainty breeds speculation.

Read full story at: http://www.tnooz.com/article/mh-370-malaysia-airlines-social-media/

TAGS: Malaysia Airlines | Social Media | Travel Marketing
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