The Next Stage of In-Flight Revenue Focuses on Destination-Based Sales
Airlines can only raise bag fees so high before flyers revolt, so they are now quietly coming up with new ways to earn money from passengers already onboard.
One of the brightest prospects is the sale of ground transportation and event tickets. The industry took a big step towards introducing that option on seat-back screens and mobile devices this week with the formation of a new partnership between onboard retail provider GuestLogix and connectivity provider Global Eagle Entertainment.
The partnership will integrate GuestLogix’s destination-based merchandise platform OnTouch into Global Eagle’s in-flight entertainment platform.
Airlines will be able to sell passengers destination-based activities including ground transportation and attraction vouchers.