Orbitz buys private label division of Travelocity
More breaking up of a mainstay of the online travel industry, with Travelocity offloading its white label business to rival online travel agency Orbitz.
Terms of the deal were not disclosed, but Orbitz notes that it does not expect any material impact on profits on the balance sheet in 2014.
Orbitz Worldwide will be buying the partner contracts which support bank loyalty programmes and online retail sites.
The decision to sell off parts of the private label division to a rival OTA comes just eight months after Travelocity said it would handing over running of the US and Canadian versions of the site to Expedia, as part of a “strategic marketing agreement”.
The Orbitz Partner Network, which will take over running of the newly acquired assets from Travelocity, has targeted the third party label space as a growth area.
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