Mobile first: Click-to-call increasingly essential for UK smartphone users
Recent research highlights the increasing importance of “click-to-call” functionality for smartphone users, especially within the travel sector.
The survey asked 1,500 people in the UK about their mobile search habits, and how often they use click-to-call to contact businesses via mobile search – and 94% of respondents have needed to call a business that they were searching for on their phones.
Of these 1,500 people, 32% reported regular use of click-to-call when researching services and products on mobile phones, with half of those surveyed having used the functionality.
As far as motivations for wanting to actually call a business, the need to talk to a real person was the primary reason, followed by expediency of getting questions answered and requiring additional information than available on the website as reasons for calling.
Read full story at: http://www.tnooz.com/article/click-to-call-essential-for-UK-smartphone-users/