Virgin America and Gogo partner with app for in-flight networking – and a dream pitch
Virgin America and Gogo Inflight WiFi have partnered with mobile business networking app Here on Biz on a cross-marketing promotion that offers up free flights to entrepreneurs with the perfect pitch.
The promotion first encourages fliers to download the application, and then to use the app while at the gate or on the plane, using Gogo internet in-flight to network with nearby business connections, both new and current.
Of particular note here is that the Gogo integration means that the networking app can use phone geo-location in a way that wasn’t available prior, thus bringing geolocated networking to 30,000 feet.
The promotion continues with a social media component, asking travelers to “make their perfect #planepitch” to their dream seatmate. This can be to anyone anywhere – as long as they are on Twitter.