What advice do Google, Facebook, Twitter and TripAdvisor have for hotel marketers in 2014?
Surprisingly, the big four communicate a consistent message for hotel marketers involving four concepts: shift more resources to online and mobile marketing; engage guests on social networks before, during and after trips; align social with marketing strategy and the guest experience; and use paid products to amplify visibility and reach.
What words of advice do senior executives from Google, TripAdvisor, Facebook and Twitter have for hoteliers for 2014?
While researching ReviewPro’s most recent webinar, Top Social Media Strategies for 2014, I checked in with movers and shakers at the Big Four to find out. Their responses, below, provide rare insight from people who are helping to shape the future of social travel. I asked each the following questions:
- What do you think are essential social media strategies for hotels in 2014?
- Why are they important?
- What should hoteliers do about them?